Ecuador | Travel Guides

Otavalo Market – Discovering the Largest Market in Ecuador

Otavalo Market in Ecuador is a must-visit experience just outside of Quito. What to expect plus helpful tips for your visit.

Otavalo Market is often considered the best and biggest market experience in Ecuador (and some even say, all of South America!). After learning about the market, it immediately went on our itinerary.

With all great things in life, however, timing is everything.

Fortunately, we’d be arriving in the area just before the weekend, which was perfect timing for experiencing Otavalo’s famed Saturday Market.

Visiting Otavalo Market & Otavalo Town in Ecuador

About Otavalo and the Otavalo Market

Otavalo is a historically indigenous agricultural community nestled among towering volcanoes. Otavaleños (people of Otavalo) are particularly known for their fine wool textiles.

Given all of the above and its close proximity to the Ecuador capital, Quito (about 90km), Otavalo had all the ingredients to catapult it into a thriving market center.

As tourism to Otavalo has increased in recent decades, Otavaleño products have become increasingly sought after on the world market as well.

The Otavalo Market is ground zero for such products.

architecture of Otavalo

Apart from its namesake market, Otavalo is a very agreeable town of 90,000 residents, cobblestone streets, fine architecture, and a mild Andean climate.

church at night

We encountered one of the coolest and most offbeat things about Otavalo the night we arrived: The Musical Garbage Truck.

Lori and I had heard something strange around the corner. So, we went to go check it out and were astonished at what we stumbled upon: a garbage truck slowly making its way around the neighborhood playing an enchanting tune.

The music appeared to be a signal to residents that the garbage truck had arrived and it was time to bring out the trash.

We found ourselves quickly becoming trash truck groupies, chasing the truck all over the neighborhood. Though, the trash collectors must have thought we were clinically insane.

front door of hostel in South America

One thing worth noting in Ecuador is that the guesthouses all fed us incredibly well. Complimentary breakfast was the norm at most of our guesthouses in Ecuador, and were some of the most amazing breakfast buffet spreads we’d seen before or since.

When to Visit

October 2021 Update

When we first visited the Otavalo Market a few years back, it was decidedly a Saturday and Wednesday affair, with Saturday being the big day, incorporating livestock as well.

As of 2021, we’ve heard (but can’t independently confirm) that many aspects of the market, particularly the textile stalls, are available to peruse throughout the week.

Still, if you want the best selection of vendors and the biggest display of goods, Saturdays are still your best bet.

Otavalo Market is actually a few different markets spread out across town, starting at various times on Saturday.

In addition to the textile and produce market, we heard that the cattle/livestock market was also not to be missed.

The livestock market begins around sunrise on Saturday morning and finishes up by noon.

Since the textile market didn’t start until almost noon, we knew we’d have some time on our hands (since our visit, we’ve heard that the textile vendors now arrive as early as 7:30am).

We didn’t wake up at sunrise, but had a nice, leisurely breakfast before heading out to look for the pig party.

Lori and I must have canvassed most of the city, following all the major roads until the concrete turned to countryside, and asking half the town for directions, but with no luck.

A bit disappointed but still looking forward to the main event, we found a coffeeshop with a second-story perch on the main drag to people watch until the producers got set up.

And before long, it was market time!

Otavalo Market Ecuador

Otavalo Textile & Crafts Market

There’s no mistaking the textile market. It’s huge, exploding with color, and takes over half of the city center beginning around noon on Saturday.

The whole town seems to come out for the weekly event.

Andean woman and colorful textiles
Otavalo Market Ecuador
Andean woman with painted handicrafts

One of the things Lori and I like to do anywhere is snap a shot of the local seller or craftsman with a product we buy from them. If we don’t, we generally forget the story behind items.

If we’re giving the item as a gift, sometimes we like to include the pic with the gift to give a bit of history/context to the object.

Often, sellers are hesitant. But the vast majority of the time the idea of taking a photo enlivens them in a way that we generally don’t get to see otherwise.

Andean woman with textiles
Otavalo Market Ecuador

We couldn’t quite figure out exactly what these were (above), but definitely conjured up memories of quite a few “handcrafts” I’ve seen over the years in Oregon…

Otavalo Market Ecuador
Otavalo Market Ecuador


Otavalo Market Ecuador
Otavalo Market Ecuador

At one point, the textile market seamlessly blends into the fresh market in the center of town.

Otavalo Market Ecuador
Otavalo Market Ecuador

The remains of the morning’s livestock market, perhaps?

colorful produce
Otavalo Market Ecuador

Finger puppets. Lots and lots of finger puppets.

Otavalo Market Ecuador
Otavalo Market Ecuador
Otavalo Market Ecuador
Otavalo Market Ecuador

Despite its name, Ecuador is actually the original home of the Panama hat.

Cuenca is the city most famous for Panama hats, but you can get the same hats (from Cuenca) in Otavalo, often without the markup and hard sell.

Perhaps the coolest thing about the Panama hat is the way it packs for travel.

authentic Panama hat
Otavalo Market Ecuador
Otavalo Market Ecuador
Otavalo Market Ecuador
Otavalo Market Ecuador

And That’s Ecuador’s Amazing Otavalo Market!

Have you visited Otavalo Market in Ecuador? Tell us about your experience in the comments below.

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11 Oct 2021
07 Aug 2010
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